Terms of Service

01Agreement Between User and Primary Objective

Welcome to primaryobjective.com (the "Site"). The Site is operated by Primary Objective, a DBA of The Auction Divas, LLC ("Primary Objective," "we," "us" or "our").

The Auction Divas, Live Event Fundraising and Shelly St John are brands of The Auction Divas, LLC. The domains theauctiondivas.com, liveeventfundraising.com and shellystjohn.com direct visitors to this Site, and these Terms govern your use of the Site however you arrived.

The Site is offered to you conditioned on your acceptance, without modification, of the terms, conditions and notices contained here (the "Terms"). Your use of the Site constitutes your agreement to all of the Terms. Please read them carefully and keep a copy for your reference.

02Services We Provide

Primary Objective provides brand strategy for nonprofit and for-profit organizations, including donor and sponsor strategy, marketing and content, and pitch coaching. Through The Auction Divas, we provide benefit auctioneering for selected organizations and unique travel packages for auctions, raffles, donor and sponsor recognition and other fundraising uses. We also provide live crowdfunding and speaking engagements.

03Privacy

Your use of the Site is subject to the Primary Objective Privacy Policy, at primaryobjective.com/privacypolicy. Please review the Privacy Policy, which also governs the Site and informs users of our data collection practices.

04Electronic Communications

Visiting primaryobjective.com or sending us email constitutes electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, by email and on the Site, satisfy any legal requirement that such communications be in writing.

05Children Under Thirteen

Primary Objective does not knowingly collect, either online or offline, personal information from persons under the age of thirteen. If you are under 18, you may use the Site only with the permission of a parent or guardian.

06Payments, Cancellations and Refunds

The Site does not sell products and does not accept payment online. Engagements are arranged directly with us. Fees, deposits, cancellation terms and refund terms are set out in the written agreement signed for that engagement, and where that agreement and these Terms differ, the signed agreement controls.

07Links to Third-Party Sites and Services

The Site may contain links to other websites ("Linked Sites"). The Linked Sites are not under the control of Primary Objective, and The Auction Divas, LLC is not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site or any changes or updates to a Linked Site. We provide these links to you only as a convenience, and the inclusion of any link does not imply endorsement of that site or any association with its operators.

Certain services made available through the Site are delivered by third-party sites and organizations, including travel suppliers and booking partners. By using any product, service or functionality originating from the Site, you acknowledge and consent that Primary Objective may share information and data with any third party with whom we have a contractual relationship to provide the requested product, service or functionality on behalf of Site users and customers.

08No Unlawful or Prohibited Use; Intellectual Property

You are granted a non-exclusive, non-transferable, revocable license to access and use the Site strictly in accordance with these Terms. As a condition of your use of the Site, you warrant to Primary Objective that you will not use the Site for any purpose that is unlawful or prohibited by these Terms. You may not use the Site in any manner that could damage, disable, overburden or impair the Site, or interfere with any other party's use and enjoyment of the Site. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Site.

All content included as part of the Site, such as text, graphics, logos, images and photographs, as well as the compilation of that content, and any software used on the Site, is the property of The Auction Divas, LLC or its suppliers and is protected by copyright and other laws that protect intellectual property and proprietary rights. Primary Objective, The Auction Divas and related marks, logos and taglines are marks of The Auction Divas, LLC. You agree to observe and abide by all copyright and other proprietary notices, legends and restrictions contained in any such content, and you will not make any changes to it.

You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the content found on the Site, in whole or in part. Primary Objective content is not for resale. Your use of the Site does not entitle you to make any unauthorized use of any protected content, and in particular you will not delete or alter any proprietary rights or attribution notices. You will use protected content solely for your personal use and will make no other use of it without the express written permission of Primary Objective and the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We grant you no licenses, express or implied, to the intellectual property of Primary Objective or our licensors except as expressly authorized by these Terms.

09Materials You Submit to Us

Primary Objective does not claim ownership of the materials you provide to us through the Site, including feedback, suggestions, inquiries and messages sent through our contact forms or by email (collectively, "Submissions"). By making a Submission, you grant Primary Objective and its necessary sublicensees permission to use it in connection with the operation of our business, including the rights to copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate and reformat your Submission, and to publish your name in connection with it.

No compensation will be paid for the use of your Submission. We are under no obligation to post or use any Submission, and we may remove any Submission at any time in our sole discretion.

By making a Submission, you warrant and represent that you own or otherwise control all of the rights to it, including all rights necessary for you to provide it.

10International Users

The Site is controlled, operated and administered by Primary Objective from our offices within the United States. If you access the Site from a location outside the United States, you are responsible for compliance with all local laws. You agree that you will not use content accessed through the Site in any country or in any manner prohibited by any applicable laws, restrictions or regulations.

11Indemnification

You agree to indemnify, defend and hold harmless The Auction Divas, LLC, Primary Objective, and their officers, directors, employees, agents and third parties, for any losses, costs, liabilities and expenses (including reasonable attorneys' fees) relating to or arising out of your use of or inability to use the Site or our services, any postings made by you, your violation of any of these Terms, your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. Primary Objective reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with Primary Objective in asserting any available defenses.

12Arbitration

In the event the parties are not able to resolve any dispute between them arising out of or concerning these Terms, or any provisions hereof, whether in contract, tort, or otherwise at law or in equity for damages or any other relief, then such dispute shall be resolved only by final and binding arbitration pursuant to the Federal Arbitration Act, conducted by a single neutral arbitrator and administered by the American Arbitration Association, or a similar arbitration service selected by the parties, in a location mutually agreed upon by the parties. The arbitrator's award shall be final, and judgment may be entered upon it in any court having jurisdiction. In the event that any legal or equitable action, proceeding or arbitration arises out of or concerns these Terms, the prevailing party shall be entitled to recover its costs and reasonable attorneys' fees. The parties agree to arbitrate all disputes and claims in regard to these Terms or any disputes arising as a result of these Terms, whether directly or indirectly, including tort claims that are a result of these Terms. The parties agree that the Federal Arbitration Act governs the interpretation and enforcement of this provision. The entire dispute, including the scope and enforceability of this arbitration provision, shall be determined by the arbitrator. This arbitration provision shall survive the termination of these Terms.

13Class Action Waiver

Any arbitration under these Terms will take place on an individual basis; class arbitrations and class, representative or collective actions are not permitted.

The parties agree that a party may bring claims against the other only in each's individual capacity, and not as a plaintiff or class member in any putative class, collective and/or representative proceeding, such as in the form of a private attorney general action against the other.

Further, unless both you and Primary Objective agree otherwise, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a representative or class proceeding.

14Liability Disclaimer

The information and services included in or available through the Site may include inaccuracies or typographical errors. Changes are periodically added to the information herein. The Auction Divas, LLC and/or its suppliers may make improvements and/or changes in the Site at any time.

The Auction Divas, LLC and/or its suppliers make no representations about the suitability, reliability, availability, timeliness and accuracy of the information, products, services and related graphics contained on the Site for any purpose. To the maximum extent permitted by applicable law, all such information, products, services and related graphics are provided "as is" without warranty or condition of any kind. The Auction Divas, LLC and/or its suppliers hereby disclaim all warranties and conditions with regard to this information, products, services and related graphics, including all implied warranties or conditions of merchantability, fitness for a particular purpose, title and non-infringement.

To the maximum extent permitted by applicable law, in no event shall The Auction Divas, LLC and/or its suppliers be liable for any direct, indirect, punitive, incidental, special or consequential damages, or any damages whatsoever including, without limitation, damages for loss of use, data or profits, arising out of or in any way connected with the use or performance of the Site, with the delay or inability to use the Site or related services, the provision of or failure to provide services, or for any information, products, services and related graphics obtained through the Site, or otherwise arising out of the use of the Site, whether based on contract, tort, negligence, strict liability or otherwise, even if The Auction Divas, LLC or any of its suppliers has been advised of the possibility of damages.

Because some states and jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitation may not apply to you. If you are dissatisfied with any portion of the Site, or with any of these Terms, your sole and exclusive remedy is to discontinue using the Site.

15Termination and Access Restriction

Primary Objective reserves the right, in its sole discretion, to terminate your access to the Site and related services, or any portion of them, at any time and without notice. To the maximum extent permitted by law, this agreement is governed by the laws of the State of Colorado, and you consent to the exclusive jurisdiction and venue of courts in Colorado in all disputes arising out of or relating to the use of the Site. Use of the Site is unauthorized in any jurisdiction that does not give effect to all provisions of these Terms, including, without limitation, this section.

You agree that no joint venture, partnership, employment or agency relationship exists between you and Primary Objective as a result of this agreement or your use of the Site. Our performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of our right to comply with governmental, court and law enforcement requests or requirements relating to your use of the Site or information provided to or gathered by us with respect to such use. If any part of this agreement is determined to be invalid or unenforceable under applicable law, including but not limited to the warranty disclaimers and liability limitations set out above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision, and the remainder of the agreement shall continue in effect.

Unless otherwise specified here, this agreement constitutes the entire agreement between the user and Primary Objective with respect to the Site, and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral or written, between the user and Primary Objective with respect to the Site. A printed version of this agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. It is the express wish of the parties that this agreement and all related documents be written in English.

16Changes to These Terms

Primary Objective reserves the right, in its sole discretion, to change the Terms under which the Site is offered. The most current version of the Terms supersedes all previous versions. We encourage you to review the Terms periodically to stay informed of our updates.

17Contact Us

Primary Objective welcomes your questions or comments regarding these Terms:

Effective as of October 30, 2026.