Nonprofits and foundations that need sponsors to say yes and donors to come back.
Brand strategy since 1992
Brand strategy that inspires donors to feel, think, and act.
Primary Objective has been building brands since 1992. Through The Auction Divas, that work was tested live at hundreds of fundraising events, where you learn fast what makes a donor give, a sponsor renew and a whole room say yes. Your brand, your message and your sponsor program get the benefit of both.
$148M Raised on stage
1992Building brands since
$148MRaised across fundraising work
HundredsOf fundraising events
Who this is for
Built for organizations with big hearts and bigger goals
Mission-minded businesses that want a brand people believe in.
Event and experience brands that live or die by how people feel in the room.
What you can get help with
Start with the brand, or where it hurts the most . . .
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Brand Strategy and Messaging
A clear position, a story people repeat, and words that work everywhere.
Donor and Sponsor Development
Sponsor packages, pitches and donor messaging built on what makes people give.
Marketing and Content
Websites, campaigns and content that carry your story to the right people.
Presentation and Pitch Coaching
Help for your leaders to own the room, from boardroom to ballroom.
Live Crowdfunding for Artists and Tours
Turn a concert, festival or game into a giving moment for thousands of fans at once.
Case studies
Wherever your organization is right now
Every organization is at a different stage. Find the one that looks like yours.
Side Stage Tour
A new nonprofit for the partners of touring musicians, from idea to 501(c)(3), a funded micro-grant and industry partners.
Group 36
A national nonprofit with great work and low visibility, now with a sharper brand, a real lead pipeline and new clients signing on.
i2i
A Denver institution, founded in 1985, where every gift is recorded, coded and thanked, so first gifts become second ones.
The Auction Divas
Strategy, tested on stage
Most strategists guess at what moves donors. For twenty years, Shelly St John watched it happen, live, as The Auction Divas. That experience is built into the brand, the sponsor program and the message you get here, and The Auction Divas still takes the stage for the right partners.
How it works
How we work together . . .
Listen
A working session to understand your goals, your audience and what you've already tried.
Strategy
A clear plan: who you're moving, what you'll say and how you'll measure it.
Build
Messaging, materials and campaigns, created with your team.
Launch and coach
Support stays close through rollout, so the work performs.
Ready to give people a reason to say yes?
Book a free 30-minute conversation about your next campaign, sponsor season or brand refresh.