Walter Holland—a musician, artist, and engineer with a 50-year legacy—needed a cohesive narrative that captured the depth and interconnectedness of his work. His contributions spanned multiple disciplines, yet his story lived in pieces across community memories, industry circles, and personal archives. The challenge was to develop a legacy biography that honored his history, reflected his technical brilliance and creativity, and conveyed how these disciplines shaped and amplified each other.
Strategy
To illuminate Walter’s legacy, we designed a story development process rooted in discovery, listening, and synthesis.Our approach included:
Community Interviews to capture authentic stories, shared memories, and context for his artistic influence.Industry Endorsements to highlight his professional impact, credibility, and the long-standing respect for his contributions.Story Architecture & Narrative Development that mapped the connection between his music, engineering, and visual art.Website Design to bring the final narrative to life through a modern, accessible platform supporting long-form storytelling, image galleries, and archival content.
We focused on the circular nature of his disciplines—how each informed the others, and how problem-solving, innovation, and curiosity formed the foundation of his life’s work.
Outcome
The completed legacy project delivered a powerful and cohesive narrative that encapsulated Walter’s five decades of creativity, invention, and artistic expression. The new biography and website present a unified portrait of a visionary whose work continues to influence multiple fields.
The story honors:
His experimental approach to technology and sound
His mastery of three-dimensional problem-solving across art forms
His relentless pursuit of pushing the boundaries of what is possible
His contributions to the music, engineering, and artistic communities
This legacy project preserves Walter’s impact for future generations and gives his community a permanent space to celebrate his life, work, and artistic evolution.
As an expert with more than 20 years of experience in addiction and mental health, the founder of Impact Mushrooms needed comprehensive guidance to navigate the emerging, newly legalized psilocybin industry. The challenge was to establish a credible, human-centered brand that clearly communicated the therapeutic potential of psilocybin-assisted treatment—while building trust with a cautious, stigma-aware audience.
The organization required support from the ground up: strategic branding, narrative clarity, educational content, and a digital presence that positioned them as pioneers in a sensitive and fast-evolving field.
Strategy
Our approach began with foundational brand development, ensuring the organization had the clarity and confidence needed to enter a highly regulated new industry.
We led the project through the following stages:
Brand Strategy & Visual Identity - Developed core branding elements, initial collateral, and professional office signage to establish credibility and consistency from day one.
Story & Content Development - Crafted a narrative that honored both clinical expertise and the transformative potential of psilocybin therapy—making the science approachable, the message relatable, and the mission clear.
Educational Website Design - Built an accessible, educational website designed to help clients understand the therapeutic benefits of psilocybin-assisted mental health treatment.
Advertising & Print Collateral - Created printed materials and targeted advertising assets to support awareness, community outreach, and professional credibility.
Ongoing Content Strategy - Continued partnership through the creation of social media campaigns and educational content highlighting the advantages of mental health counseling paired with psilocybin therapy.
Outcome
Impact Mushrooms now has a cohesive, credible, and human-centered brand that communicates expertise, trust, and possibility. The new website, collateral, signage, and storytelling framework provide a unified experience that helps clients better understand this innovative form of treatment.
Through ongoing content development and advertising campaigns, the organization is positioned as both an educator and an advocate—helping to destigmatize psilocybin therapy and elevate its role within the broader mental health landscape.
The Music Education Initiative (TMEI) is a diverse, forward-thinking organization focused on developing the next generation of talent in the music and live event industries. Through hands-on experiences with seasoned professionals—from writers and performers to engineers and production teams—TMEI exposes students and educators to career pathways often hidden from traditional education systems.
As TMEI expanded its programs, it needed fundraising experiences, event marketing, and strategic storytelling that matched the energy and ambition of its mission.
Their challenge: elevate their events, strengthen their brand identity, and attract sponsors, donors, and community partnerships capable of fueling long-term workforce development.
Strategy
Our ongoing collaboration with MEI spans multiple projects each year, aligning event strategy, storytelling, and audience engagement across live fundraising and promotional campaigns.
Key components included:
Live Event Fundraising - Served as auctioneers and fundraising strategists, designing high-energy giving moments that elevate donor participation and support TMEI’s mission.
Story & Content Development - Crafted messaging and narratives that communicate MEI’s impact, amplify student experiences, and inspire donor connection.
Event Website Design - Built event-specific websites that highlight programming, ticketing, sponsorship opportunities, and campaign storytelling.
Event Collateral & Branding - Developed cohesive visual assets—including programs, signage, stage visuals, and marketing materials—to strengthen brand consistency across every touchpoint.
Sponsorship Package Development - Designed compelling sponsor decks tailored to both corporate and community partners, emphasizing TMEI’s value, impact, and audience reach.
Event Marketing & Social Media - Executed digital and social campaigns to build anticipation, drive attendance, and elevate brand visibility before, during, and after the events.
Outcome
Through a multi-year partnership, TMEI has elevated its events into dynamic, mission-driven experiences that blend performance, education, and community impact. Their fundraising events now reflect the strength of their mission, their storytelling resonates with donors and sponsors, and their marketing assets support growing visibility and engagement.
Together, we continue to support TMEI’s commitment to preparing new generations for careers in writing, recording, performing, engineering, and live event production—ensuring their work reaches the audiences who can champion and sustain it.
Beckham Creek Cave Lodge is one of the most extraordinary lodging experiences in the country—an urban-revival luxury cave dwelling set on 238 private acres near Jasper, Arkansas. Hosting weddings, corporate retreats, and intimate private groups, the lodge offers both breathtaking natural beauty and high-end accommodations within a fully transformed cave environment.
Despite its uniqueness and growing interest, the lodge needed a more modern marketing presence, a clearer audience strategy, and a streamlined reservation system. The challenge was to improve bookings, strengthen brand storytelling, and make the online experience as compelling—and seamless—as the stay itself.
Strategy
To elevate the lodge’s visibility and booking performance, we developed a comprehensive experience-driven marketing strategy centered around clarity, storytelling, and ease of use.
Our work included:
Audience & Market Development - Identified target markets for weddings, retreats, adventure travelers, and luxury-experience seekers, aligning messaging and visuals with each segment.
Story & Content Development - Crafted a narrative that showcased not just the cave’s novelty, but the emotional and experiential value of staying in a space unlike any other.
Website Audit & Redesign - Reorganized the website structure to improve navigation and clarity while incorporating enhanced imagery and video content that better captured the scale, beauty, and features of the property.
Reservations Module Development - Designed and implemented a modern reservation flow to reduce friction, increase conversions, and support year-round availability.
SEO & Visibility Enhancement - Improved search performance through targeted keywords, refreshed metadata, and updated on-page SEO, helping the lodge reach more qualified travelers.
Social Media & Email Marketing - Developed ongoing content and campaigns to highlight the cave, the acreage, the activities, and guest experiences across all seasons.
Local Partnership Strategy - Crafted a partnership development plan to align the lodge with nearby attractions, guides, tour companies, and regional tourism boards.
Outcome
The lodge now has a modernized digital presence that reflects its world-class uniqueness and supports its long-term booking strategy. With a cleaner website, streamlined reservation system, and targeted content strategy, Beckham Creek Cave Lodge is better positioned to attract luxury travelers, adventure seekers, wedding clients, and corporate retreat planners.
By showcasing the property’s full experience—from the in-cave living spaces to the acres of outdoor adventure—the lodge is poised for increased visibility, stronger engagement, and higher year-round occupancy.
Bergen Spay and Neuter Alliance provides low- to no-cost spay/neuter, microchipping, and vaccination services across rural Colorado. As a 501(c)(3) organization, their annual gala represents a critical fundraising moment—often generating the majority of their operating budget in a single night.
With volunteers managing the event and limited staff resources, the organization needed expert support in event design, message development, fundraising strategy, and live auction execution to ensure their flagship event consistently met—and exceeded—fundraising goals.
Strategy
Our partnership with Bergen Bark & Purr spans multiple years and includes deep involvement in event planning and execution. We collaborate closely with the volunteer committee to elevate every aspect of the gala experience.
Our work includes:
Event Design Consulting - Guided the overall event flow, audience engagement strategy, and revenue opportunities to maximize fundraising potential.
Story, Program & Speaker Development - Shaped program scripts, speaker talking points, and narrative framing to create emotional resonance and highlight the organization’s life-saving work.
Email Marketing Support - Crafted donor communication sequences leading up to the event, increasing attendance, engagement, and pre-event giving.
Event PowerPoint & Visual Experience - Developed branded, high-impact presentation assets that strengthen storytelling and guide donors through the evening’s revenue moments.
Live Auction Fundraising - Provided professional auctioneer services and real-time fundraising strategy to ensure enthusiastic participation and revenue generation.
Outcome
Through this collaborative approach, the Bergen Bark & Purr gala consistently achieves strong fundraising results and delivers a memorable experience for attendees. The event has become known for its emotional storytelling, cohesive program flow, and elevated giving moments—all contributing to the organization’s ability to fund essential spay/neuter and wellness services for rural Colorado pets.
Our ongoing partnership ensures each year builds on the last, strengthening donor connection and sustaining the organization’s financial stability.
JJ Insurance, a trusted provider of both personal and commercial insurance lines, needed a unified brand identity and compelling story to support long-term growth. With an expanding client base and increasing visibility, the company required consistent branding, clear messaging, and professional marketing assets that reflected their reliability, experience, and customer-centered approach.
They were looking for a creative partner who could guide brand evolution, develop cohesive marketing tools, and support ongoing promotional and tradeshow efforts.
Strategy
Our collaboration with JJ Insurance spans more than 16 years, beginning with a complete branding and messaging foundation and expanding into a full suite of marketing and creative services.
Our work includes:
Brand Identity Development - Created a cohesive brand system including logo design, color palette, typography standards, and messaging framework.
Story & Content Development - Developed the brand story, positioning, and core content to communicate JJ Insurance’s values, expertise, and commitment to clients.
Website Design & Digital Presence - Designed a clear, modern, user-friendly website that presents services, builds credibility, and supports customer inquiries.
Sales Collateral & Stationery Systems - Built out brochures, sales tools, proposal templates, business cards, letterhead, and branded office materials.
Tradeshow Graphics & Promotional Tools - Designed high-impact tradeshow materials—including banners, signage, presentations, and pop-up booth tools—to support visibility and lead generation.
Outcome
JJ Insurance now has a strong, consistent brand presence supported by marketing tools that reinforce credibility and trust. Over the years, the company has continued to rely on us as their go-to partner for tradeshow design, pop-up event tools, and ongoing creative support.
This long-term partnership has provided JJ Insurance with the brand clarity and visual consistency needed to remain competitive in a crowded, service-focused industry.

Schedule a Meeting
Typical Office Hours
Mon - Fri: 10 am to 4pm MDT
Phone, Zoom or In-Person
