EXPERIENTIAL BRAND STRATGY THAT MOVES PEOPLE
Experiential Brand Strategy That Moves People
We help purpose-driven brands clarify their message, elevate their brand presence, and design immersive experiences that move people to feel, think, and act. Strategy + story + experience — built for your next chapter.
Start Your Next Chapter NOW!
PROVEN IMPACT
Earned over three decades!
$250M+ in combined impact across nonprofits and experience-driven brands
$140M+ raised through high-engagement live fundraising experiences
35+ years of leadership in marketing, storytelling, and audience engagement
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WHAT WE DO
At Primary Objective, we create strategies and experiences that capture attention, deepen connection, and drive action.
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Brand Strategy & Messaging
Clarify your voice. Define your position. Build a message that becomes the foundation for growth, visibility, and impact.
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Content Creation & Marketing
Short-form video, storytelling frameworks, email sequences, and social content designed to educate, inspire, and convert.
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Live & Virtual Experience Design
From on-stage to on-screen: create emotionally wired experiences that move audiences and strengthen your brand.
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Travel & Experience-Based Marketing
Immersive destination storytelling and lifestyle-driven content crafted for mature, impact-oriented audiences.
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Charity & Live Event Fundraising Strategy
Strategic frameworks, donor journeys and high-impact live fundraising experiences backed by $140M+ results.
ROCK your stage
No matter whether that ‘stage’ is a boardroom, ballroom, or digital world!
HOW WE WORK
Modern audiences crave more than information—they crave connection. They want to feel something real. That’s where experiential brand strategy makes the difference.
My work blends innovation, emotional storytelling, and human-centered design to help your audience see themselves in your mission.
“True influence is when you inspire someone to feel, think, and act.”
Whether we’re shaping your brand narrative, designing an on-stage moment, or building a year-long engagement plan, the goal is the same: create meaningful experiences that move people.
WHO WE SERVE
We partner with purpose-driven organizations and experience-first brands ready to claim their next chapter.
Big Hearts — people who want to do good, and do it well.
Kind & Authentic — the ones who lead with integrity.
Ready for Growth — organizations stepping into their next chapter.
Purpose-Driven Brands — those who believe their voice matters.
Audiences Who Deserve Better — because marketing should elevate, not overwhelm.
If you’re ready to elevate your message and create experiences your audience will remember, you’re in the right place.
CASE STUDIES & RESULTS
Whether we’re shaping your brand narrative, designing an on-stage moment, or building a year-long engagement plan, the goal is the same: create meaningful experiences that move people.
For over 35 years, my work has helped organizations transform their brand, deepen engagement, and generate measurable impact. Explore real-world examples of strategy and experience working together.
Schedule a Meeting
Typical Office Hours
Mon - Fri: 10 am to 4pm MDT
Phone, Zoom or In-Person